In 2007, the Dell Lounge - an online collaboration between Dell and GamePlan became the virtual vehicle to help personalize the Dell brand.

CASE STUDIES

Breaking News
Brand Ambassadors
From faux concerts to toilet-paper testing, companies excel at getting you to try their products. Because when you try, you buy.
Mar 01, 2009
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Tim Hayden Named to Board of Experiential Marketing Forum
President of GamePlan Marketing & Events to Advise Group
Mar 18, 2008
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